Thoughtful, curated travel throughout Italy

At Prima Italy, we’re not your typical travel planners; we’re Italy afficionados with a passion for curating remarkable experiences. For over two decades, we’ve immersed ourselves in crafting cultural, culinary, and active adventures that perfectly capture the essence of Italy’s Dolce Vita. 

San Cataldo's Church in Palermo, Sicily, featuring its distinctive red domes and historic architecture. The image showcases the church's exterior with its ancient stone façade and bell tower.

What sets us apart?

We’re not just about the destination; we’re also about discovery.  We believe in seeing the old through a fresh lens, visiting iconic landmarks from a different perspective, and journeys that go beyond the expected, and beyond the guidebooks. 

What’s in it for you?

Your time in Italy is our raw material, shaped by our on-the-ground intel, frequent scouting trips, firsthand experience, and our extensive network of local connections. This is more than just a trip; it’s our innovative approach to a luxurious travel experience meticulously designed for you and your unique sense of adventure.

Experience Italy like an insider, with Prima Italy—connect with us to start planning today

“I love opening my ‘little black book’ to connect my clients with my personal network of outstanding local guides, vetted hoteliers, and unexpected experiences—all stitched together in one seamless, luxurious escape.”

— GINA DIPRIMA, FOUNDER OF PRIMA ITALY

Why Prima Italy?

We don't just know Italy; we're downright obsessed. And when it comes to working with you, we aim to tick all the boxes:  Sky-high quality standards? You bet. Triple-checking details? Absolutely. A seamless-from-the-start trip experience? Check and check!

How We Work

Total travel ease meets local immersion from the moment you step foot in Italy to the day you bid arrivederci. 

Our curated selection of accommodation, immersive experiences, and efficient logistics, backed by 24/7 support, ensures a smooth, stress-free journey.

More about Prima Italy

At our core, it's about real connections. We partner with the only the best: top-notch guides, local artisans, and the guardians of Italy’s culinary and cultural legacy. Their passion is the secret sauce that elevates your journey to the next level.

Art. History. Food. Wine.
Mountains. Seas. Villas. Ruins.

Where to start with a country that serves up so much to savor? Right here!

Get a taste of what we can design for you by downloading our free itineraries.

  • “Thanks again for everything. You are so thoughtful and organized and it really pays off. I tell everyone about my experience and how I would never plan another trip without your support.”

    — Faith P., Massachusetts

  • “…in summary, we basically loved everything!!! So YAY GINA and grazie mille!!”

    — Quincy H., California

  • “Gina! We had a fabulous time! The trip was organized perfectly…All of our hotels were absolutely perfect. We honestly couldn't have asked for a more beautiful trip. Thank you, thank you, thank you!!”

    – Jillian and Marco, California

  • "A HUGE Thank You for all of your incredible planning for our trip. Everything was perfect; not one hiccup during the whole 4 weeks! Your fabulous recommendations for tours, activities, etc made for the most memorable trip. So relaxing and enjoyable!"

    — M. Taggart, California

  • "Grazie-Grazie-Grazie—to all for the super great & high level service provided & partners chosen. We loved Italy & look forward to our next visit!! Gina well done it took a lot conversations but thanks for the guidance & great advice."

    — J. Romano, Virginia

  • "To anyone considering a trip to Italy, I would recommend Prima Italy without hesitation. Each and every guide arranged by Prima Italy was so steeped in knowledge and experience, we felt as though we received a history lesson. They made each experience better."

    — E. Fields, California

We don’t like keeping secrets

Sign up for our e-newsletter for the insider take on all things Italy